MTV defined a generation.  New social media platforms such as youtube; facebook and snap chat have challenged that status. A commercially driven shift away from music videos towards scripted drama and reality TV meant MTV needed to find a new way to express its creative edge. Brand Magpie worked with MTV to develop a new brand mission, brand values and creative brief that have provoked a Renaissance in creativity, with video artists from Brazil to Switzerland to India, responding to MTV’s call to ‘kill boring’.


ASOS is a brand that has grown from a small team selling out of a lock up garage to one of the globe’s biggest fashion retailers at break neck speed. Brand Magpie has worked with ASOS to develop a brand story and product marketing strategy that can inspire growing teams around the world to keep moving fashion forward.


The Chartered Institute of Securities & Investment is the leading professional body for securities & investment practitioners. Brand Magpie worked with the CISI to develop a strategy and script for an educational film to encourage young people from all backgrounds to consider a career in securities and investment. Brand Magpie has also worked with the CISI to develop a new brand story and strategy.

Sling Studio

Sling Studio is a small British start up with a big ambition to get more parents to enjoy the benefits of ‘hands free hugs’. Sling Studio donates a percentage of every sales to Tommy’s charity for the prevention of miscarriage and still birth. Brand Magpie has worked with Sling Studio since inception to create a powerful brand story and social influencer marketing strategy that has seen the brand gain cult status within a year of launch. The brand now has a dedicated global community of facebook fans, and new products releases regularly sell out in under thirty seconds.


Niddfest is Europe’s first ongoing festival of nature in writing, set in the beautiful Nidderdale Area of Outstanding Natural Beauty. The festival brings together writers from all genres, from children’s authors to Booker nominated novelists, to naturalists, to celebrity chefs, gardeners, environmentalists, biographers and poets and combines literary talks with outdoor events from foraging to den building. Brand Magpie developed an engaging brand story, brand identity and marketing strategy that has helped Niddfest to become one of the UK’s most celebrated new festivals. “NiddFest is a fledgling literary showcase that marries a love of the written word with the romantic beauty of the Yorkshire Dales’ – Daily Mail, list of top four 2015 literary festivals.


Brand Magpie regularly works behind the scenes with agencies to develop the strategic thinking on major client pitches and projects. Other regular services to clients includes the ghost writing of speeches and newspaper articles, future-casting and business development strategy.